Brand Revitalization is the marketing strategy adopted when the product reaches the maturity stage of product life cycle, and profits reach to their lowest. It is an attempt to bring the product back in the market and secure the customers. In this course Dr. Jagdish Sheth discusses the strateges for brand revitalization through brand variation.
At the end of this course, you will be able to:
Describe the types of brand variation.
List the various brand examples under each type of variation.
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