People all over the world have different consumption habits. Also, the behaviour of people can largly be attributed to the cultures they belong to. In this course Dr Jagdish Sheth describes how both consumtion and culture majorly depends on the climate people come from and how one can understand their consumers better by studying these aspects.
At the end of this module, you will be able to:
-Describe how food influences consumer habits.
-Explain the different types of food consumed in various parts of the world, and
-Understand how human genes are accustomed to consume a particular type of food.
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