With the changing times traditional concepts are fading and newer concepts are emerging. this will have a major impact in the demographics of the consumers. In this course Dr. Jagdish Sheth explains why it is important to understand the modern ideas in order to understand your consumers and discusses the consumption behavior with regards to the way kitchen is redesigned.
At the end of this course, you will be able to:
Interpret the role of kitchen as the family nerve center.
Explain how convenience has turned into a necessity.
Explain the growth of virtual communities and how friendship has replaced kinship.
Do you want more information about the course, or do you want to order?
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